BrandGenes helped build my online business from scratch. They went above and beyond to meet my needs and were a pleasure to work with. I couldn't imagine doing this without them.
They took the time to understand my goals and turn them into a focused content marketing strategy. I will definitely call on them again.
These guys are incredible. If you are serious about growing your brand and business online, you want them on your team!
They just came up with one brilliant branding insight after another - virtually non-stop. They brought my entire platform to amazing new levels. I am learning so much from them.
Week 1. Research
Analyze the target market and competitive landscape.
Day 30. Execution
Install the marketing machine and start testing.
Week 4. Vision
Visualize the customer journey and sales funnel.
Week 2. Strategy
Develop an integrated inbound marketing strategy.
Week 3. Creative
Brainstorm a creative social media campaign.
Before we do anything, we'll conduct some market research and analyze your industry's competitive landscape to answer the following questions.
Now it's time to execute. This starts with a free 2-hour workshop to help kick things off, answer questions, and provide direction.
Distribution Strategy: A breakdown of distribution across social media platforms and an advertising strategy to fuel the campaign.
Conversion Funnel: A tiered sales funnel with multiple touchpoints designed to reach, engage, nurture, and convert leads.
Campaign Roadmap: A strategic roadmap for the social media campaign with a timeline and vision for executing it.
Finally, we have the execution.
Once we have the idea for a creative campaign, we can develop a sales funnel for converting leads and a roadmap with a timeline.
Campaign Tagline: A unique branded hashtag that you can use to organize & promote the campaign across all social media platforms.
Campaign Overview: A high-level outline of the campaign that includes strategy, tone, objectives, mediums, and platforms.
Advertising Mockup: A visual mockup of the campaign with a relevant real-world brand campaign to demonstrate execution.
Then, we map out the vision.
This starts with a brainstorm session, then we'll put together a treatment with an idea for a creative campaign designed to engage the audience.
Marketing Profile: A psychological profile of your target market based on their demographics, interests, wants/needs, and expectations.
Distribution Breakdown: A list of social media channels from most important to least important with a focused strategy for each.
Media Strategy: A list of mediums that you can use to reach your audience with ideas for different creative series and promos.
Next we get into the creative.
Based on our market analysis, we'll profile your ideal customer and create a distribution + media strategy to reach them.
We start with research.
After that, you are free to take this program and run with it. There is no pressure, no obligation, and absolutely no strings attached.
1. Market: Who is your ideal customer? Where do they hang out online? What is the best way to reach them?